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Social Media Symposium

Social Media Symposium

312 - Neighbors love free stuff: Using Nextdoor as an outreach platform

Thursday, March 6, 2025
4:00 PM – 4:15 PM AST
Location: 202
Abstract: Reaching new audiences is a constant challenge in outreach – how can we ensure our messaging is reaching new people? This presentation will focus on an outreach strategy to build our District’s brand recognition and residents’ preparedness by offering residents a free tick-bite prevention kit. Kits include tick-bite prevention education materials and tick removal tools, as well as a fridge magnet listing our District services, phone number, and website. Over 1,000 residents have signed up for free tick kits, more than half of whom found out about the program via our District’s posts on Nextdoor. The program has resulted in multiple outreach presentations – to groups of dog owners, staff at a local natural area, and others at higher risk of encountering ticks in their daily activities. In addition, the program was used to recruit individuals to participate in a pre/post educational research survey to better understand existing knowledge about ticks and re-test knowledge after kits were received. While this presentation will primarily focus on how to leverage Nextdoor (and its biases/challenges) to expand the District’s messaging reach, there will also be mention of the preliminary findings from the knowledge/attitudes/practices research survey. The use of Nextdoor for other types of ‘free stuff’ will also be discussed.