114 - AMCA's National Communication Campaign for Mosquito Control: Yesterday's Threat, Today's Solutions

Abstract: In 2024 at the annual meeting in Dallas, AMCA held a workshop to better understand the nature of public misconceptions about mosquito control and adulticides, in particular, and identify the best potential solutions and next steps to address it. One of the primary results of that workshop was a desire to develop a national communication campaign that could give our industry a unified voice and could be filtered to the local level. With information gathered in Dallas and from member surveys, we've developed a new campaign: Yesterday's Threat, Today's Solutions. One of the fundamental aspects of the campaign will be to educate specific audiences about what we all do. This concept compares the ways life today has become more accessible and contrasts that with the problem mosquitoes yet pose. Mosquito control professionals know how to do this, but we, as the American public, need to invest (individually and collectively) in making it happen at scale. We can win this fight if we come together to do so. Yesterday’s Threat, Today’s Solutions uses humorous anecdotes from across time and history to make our point, then quickly directs people to go deeper and take action. We'll present all the ways that your program can participate in this campaign and truly make it your own!